HOWDY! 

Part-designer, part-marketer, I’m a hybrid gal with a soft spot for the creative process, and a hunger for user research. I was most recently the Sr. Director of Brand & Experience at littleBits and joined Parsons in NYC as adjunct faculty in the school of Strategic Design & Management. I love developing clever campaigns for scrappy start-ups. I am happiest with an exceptionally spicy burrito.

Let's make something epic! 

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CHECK OUT SOME SELECT WORKS

 
 

PRODUCT MARKETING. 

While at littleBits, I was responsible for leading the go-to-market for over 90 separate products. Below is a round-up of my favorites. 

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STAR WARS & LITTLEBITS

PRODUCT: DROID INVENTOR KIT
AGES: 8-12
MSRP: $99

 

 

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NASA & LITTLEBITS

PRODUCT: SPACE KIT
AGES: 12+
MSRP: $189

Reggie Watts & Synth Kit

KORG & LITTLEBITS

PRODUCT: SYNTH KIT
AGES: 14+
MSRP: $159 

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THE INTERNET OF THINGS

PRODUCTS: cloudBit | Smart Home Kit
AGES: 14+
MSRP: $59 | $199


BRAND STRATEGY.

 
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DROID INVENTORS WANTED

In partnership with Star Wars & Disney.

 
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TIMES SQUARE BILLBOARD

A statement for equality in the middle of the Trump administration's immigration ban. 

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VALENTINE'S DAY

See more. 

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HOLIDAY CAMPAIGN

Learn more about this holiday campaign. 


UX.

 
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USER RESEARCH

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DESIGN SPRINTS 


FOR FUN. 

 
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WILDGRID

A research project aimed at creating a family of renewable energy generating devices. 

 

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MEMOTE

A remote-controlled time machine. 

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PHOTOSYNTHESIZER

A musical interface integrated within an algae bioreactor. 

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SXSW #FEED

Interactive installation featuring a mash-up of real-time Twitter data video and audio. 

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EJET. EJET. 

Neon light installation exhibited at the Royal College of Art.