HOWDY!
Part-designer, part-marketer, I’m a hybrid gal with a soft spot for the creative process, and a hunger for user research. I was most recently the Sr. Director of Brand & Experience at littleBits and joined Parsons in NYC as adjunct faculty in the school of Strategic Design & Management. I love developing clever campaigns for scrappy start-ups. I am happiest with an exceptionally spicy burrito.
Let's make something epic!
CHECK OUT SOME SELECT WORKS
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PRODUCT MARKETING.
While at littleBits, I was responsible for leading the go-to-market for over 90 separate products. Below is a round-up of my favorites.
STAR WARS & LITTLEBITS
PRODUCT: DROID INVENTOR KIT
AGES: 8-12
MSRP: $99
NASA & LITTLEBITS
PRODUCT: SPACE KIT
AGES: 12+
MSRP: $189
KORG & LITTLEBITS
PRODUCT: SYNTH KIT
AGES: 14+
MSRP: $159
THE INTERNET OF THINGS
PRODUCTS: cloudBit | Smart Home Kit
AGES: 14+
MSRP: $59 | $199
BRAND STRATEGY.
DROID INVENTORS WANTED
In partnership with Star Wars & Disney.
TIMES SQUARE BILLBOARD
A statement for equality in the middle of the Trump administration's immigration ban.
VALENTINE'S DAY
See more.
HOLIDAY CAMPAIGN
Learn more about this holiday campaign.
UX.
USER RESEARCH
DESIGN SPRINTS
FOR FUN.
WILDGRID
A research project aimed at creating a family of renewable energy generating devices.
MEMOTE
A remote-controlled time machine.
PHOTOSYNTHESIZER
A musical interface integrated within an algae bioreactor.
SXSW #FEED
Interactive installation featuring a mash-up of real-time Twitter data video and audio.
EJET. EJET.
Neon light installation exhibited at the Royal College of Art.